A market trader standing in her stall in a busy West African marketplace

Franvia institutionalises and scales support for the informal sector.

What does it take to make an informal enterprise protected, competitive and resilient?

2bn+
workers are in informal employment, more than 6 in 10 employed people worldwide.International Labour Organization
~30%
of GDP in emerging and developing economies is generated by informal activity.International Monetary Fund
85.8%
of total employment in Africa is informal, the highest share of any region.International Labour Organization
$5.2tn
in unmet MSME financing need across developing economies each year.IFC / SME Finance Forum

The real face of the informal sector

Millions of disciplined operators, running real businesses.

The informal sector is often described as a gap to be closed. In practice it is a dense, diversified, deeply local commercial system that feeds cities, distributes goods, absorbs labour, keeps prices down and ensures visibility.

Traders & market operators

Wholesalers, stall owners, cross-border traders and market unions moving goods every day.

Producers & processors

Farmers, food processors, artisans and manufacturers supplying local and export markets.

Service & logistics operators

Transporters, repair technicians, tailors, caterers, care workers and last-mile distributors.

Retail & digital micro-commerce

Kiosks, neighbourhood shops and social-commerce sellers serving customers every day.

Oke Arin Market, Lagos

Local markets, national value

Informal businesses keep goods, services and income moving through communities.

They connect producers to customers, create livelihoods and extend distribution into places larger systems may not reach. Better finance, protection and market access help these businesses grow and serve their communities.

What is valuable to the informal sector

Support + Regulation + Scale

Franvia brings together influence, finance, policy and commercial partnerships. We turn these relationships into lasting support for informal businesses.

Support

Capital, capability and market access

Finance, practical business support, logistics and links to buyers.

Regulation

Rules that protect rather than punish

Registration, licensing, taxation and consumer protection designed with operators, so compliance can unlock finance and contracts.

Scale

From single traders to organised volume

Associations, clusters and cooperatives that organise demand and open larger markets.

The goal, and how we get there quickly

A sector that is visible, bankable, protected and supported for the long term.

The associations, public offices, lenders and trade platforms already exist. Franvia connects them and builds a clear system for working together.

  1. 01

    Visibility

    Reliable data on who operates, what they trade and what their businesses need.

  2. 02

    Bankability

    Practical ways for banks, lenders and insurers to serve businesses sustainably.

  3. 03

    Protection

    Legal standing, dispute resolution and safety nets that protect livelihoods.

  4. 04

    Permanence

    Support anchored in institutions and associations so it continues when leadership changes.

Soft power meets the informal sector

The Office of the First Lady and the shop of the market woman.

Offices of First Ladies can convene partners, mobilise resources and reach traders directly. Franvia helps turn that influence into structured programmes that continue beyond a single term of office.

A formal delegation meeting market traders inside a covered marketplace
Convening power: offices of First Ladies engaging traders in the market.
Informal sector association representatives in a boardroom meeting with financial institution executives
Access: association representatives at the table with banks, regulators and government departments.
The owner of a busy, fast-growing neighbourhood restaurant overseeing service
Scale: growing enterprises with staff, systems and customers.
Convening power: offices of First Ladies engaging traders in the market.
Access: association representatives at the table with banks, regulators and government departments.
Scale: growing enterprises with staff, systems and customers.

Recognition

Development work that is measured, documented and clearly reported.

Institutionalisation

Programmes anchored in structures and partnerships so delivery can continue.

Continuity of value

Structures that preserve the value of the work beyond a single term of office.

Open to First Gentlemen

The model also applies where the office is held by a First Gentleman.

"Financial inclusion is a key enabler to reducing poverty and boosting prosperity."
The World Bank

Associations

We build with associations, because that is where the sector is already organised.

Trade associations, market unions and cooperatives already organise businesses. Franvia works with them to expand access to finance, data, training and policy dialogue.

They already hold the trust

Associations and market unions understand their members and can support broad participation.

They aggregate demand

Associations can organise shared needs, records and access to finance.

They carry the sector's voice

Associations bring operators' experience into policy and programme design.

They enforce standards

They help members uphold quality, resolve disputes and meet shared commitments.

National Association of Nigerian Traders (NANTS) logo

Association in focus

National Association of Nigerian Traders (NANTS)

NANTS represents traders across Nigeria and contributes to trade policy, market governance and cross-border trade in West Africa. It also participated in the Kenya and Nigeria trade mission featured below.

Track record

Work already delivered, domestically and across borders.

Our team delivered these engagements while operating as the informal sector division of Tradeflow Africa Ltd., now a sister company. The work connected businesses to finance and cross-border market opportunities.

Domestic opportunity: capital access

Zedvance Finance executives hosting informal trade leaders
Zedvance Finance logo

Connecting a consumer lender to organised informal trade

We connected Zedvance with trade leaders and operators, creating a direct route for suitable financial products to reach organised market networks.

Delivered as the informal sector division of Tradeflow Africa Ltd.

Read the announcement
Delegates at the Kenya and Nigeria trade mission

International opportunity: market access

Kenya and Nigeria trade mission: opening intra-African trade ties

We facilitated a trade mission connecting manufacturers, traders, chambers of commerce and financial institutions from both countries. The programme created direct buyer and supplier relationships and a pathway for smaller businesses to participate in cross-border trade.

Kenya Association of Manufacturers logo
Kenya National Chamber of Commerce and Industry logo

Delivered as the informal sector division of Tradeflow Africa Ltd.

From the Kenya and Nigeria trade mission

Kenyan and Nigerian delegates gathered at the KNCCI trade mission in Lagos
The full Kenya and Nigeria delegation in Lagos, including KNCCI, KAM and NANTS traders.
Delegates in front of Produce of Kenya banners
Nigerian market leaders with the Kenyan delegation at the Produce of Kenya session.
Traders and shoppers at Oke Arin Market, Lagos
Oke Arin Market, Lagos, where local demand is visible.
Kenya Embassy representative addressing the trade mission roundtable
Kenya Embassy representative speaking at the roundtable.
A delegate addressing the trade mission session
Delegates in conversation on a Lagos street between engagements
Field conversations between market visits.
Delegates seated around the boardroom table during the dialogue session
A cross-section of delegates during the trade dialogue session.
Kenya Association of Manufacturers representative presenting beside the Produce of Kenya banner
Kenya Association of Manufacturers (KAM) representative presenting.
Delegation on a market visit in central Lagos
Market visit: mapping distribution routes on the ground.
Delegates inspecting packaged goods on retail shelves
Product inspection on retail shelves, checking listing and pricing viability.
The full Kenya and Nigeria delegation in Lagos, including KNCCI, KAM and NANTS traders.
Nigerian market leaders with the Kenyan delegation at the Produce of Kenya session.
Oke Arin Market, Lagos, where local demand is visible.
Kenya Embassy representative speaking at the roundtable.
Field conversations between market visits.
A cross-section of delegates during the trade dialogue session.
Kenya Association of Manufacturers (KAM) representative presenting.
Market visit: mapping distribution routes on the ground.
Product inspection on retail shelves, checking listing and pricing viability.

Who we work with

If you are building infrastructure for the informal sector, you belong in this room.

If you provide capital, policy, logistics, data, technology, training or market access that strengthens informal businesses, we want to work with you.

Offices of First Ladies

National and subnational offices that can convene partners and mobilise markets.

Financial institutions

Banks, lenders, fintechs and insurers developing useful products for the sector.

Government departments & regulators

Public institutions responsible for trade, finance, registration and market governance.

Associations & market unions

Trusted networks that connect programmes and services with operators.

Development & multilateral institutions

Funders and technical partners supporting inclusion, MSME growth and trade.

Corporates & supply chains

Manufacturers, distributors and buyers working through local supply chains.

Work with us

Tell us what you are building for the informal sector.

If you hold public office, run a financial institution, lead an association or manage a supply chain, we would like to hear from you. Every enquiry reaches the Franvia team.

  • Partnership enquiriesProgramme design, co-financing, association engagement and market access mandates.
  • Institutional engagementOffices of First Ladies, ministries, regulators and multilateral partners.
  • Response timeWe typically reply within two business days.

General enquiry

Send us your enquiry.

Every enquiry reaches the Franvia team directly and receives a considered reply. Share the shape of your work and we will come back with the right people in the room.

  • Programme design, co-financing and market access mandates
  • Institutional engagement across ministries, regulators and multilateral partners
  • We typically reply within two business days